haTke creative
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SOUND UNITED

What Obsession Sounds Like
Client: Sound United / Definitive Technology
Agency: Dojo (SF)

!haTke! members team up with Brand New School and Dojo (SF) to create this piece for Definitive Technology's new wireless music system.  Inspired by art installations, luminance fx and the sleek black, blue and silver brand palette, this 2 minute spot was created over the summer for the web and in store displays.


Proof of concept

Style frame exploration

Inspirational tear references - Nicholas Weigel