TRAILER - EDITED WITH IN-GAME CAPTURES
KFC // VR Trainer Game
Agency: Wieden + Kennedy(Lodge+Motion)
Design : Nicholas Weigel @ !!HaTke!!
EP : Saira WM
Nicholas was tapped by Wieden + Kennedy to provide Art Direction and Design for KFC's foray into a branded, VR, gameification, employee training experience. Wow. That is a mouthful!
Saira was the EP of production on this project working closely with the emerging tech team at Wieden + Kennedy.
Initially, pitched as the Colonel's "kill room" it later softened in tone to be an "escape room". The project was great fun to design and kudos to W+K Motion, Lodge & KFC for exploring new forms of branded content.
I've included some concept art, references and development that went into the production as well as the full up POV experience. .