haTke creative
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KFC VR

TRAILER - EDITED WITH IN-GAME CAPTURES

KFC // VR Trainer Game

Client: KFC
Agency: Wieden + Kennedy(Lodge+Motion)

Design : Nicholas Weigel @ !!HaTke!!

EP : Saira WM

Nicholas was tapped by Wieden + Kennedy to provide Art Direction and Design for KFC's foray into a branded, VR, gameification, employee training experience. Wow. That is a mouthful! 

Saira was the EP of production on this project working closely with the emerging tech team at Wieden + Kennedy.

Initially, pitched as the Colonel's "kill room" it later softened in tone to be an "escape room". The project was great fun to design and kudos to W+K Motion, Lodge & KFC for exploring new forms of branded content. 

I've included some concept art, references and development that went into the production as well as the full up POV experience. .  


In game experience…


Asset creation…


Reference Tear….


DESIGN, ILLUSTRATION, CONCEPT ART


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Storyboards